Since the day we started our journey with watches, we fell in love. Our earliest watch memories include a Swatch Watch with an electric green strap and blue rotating bezel with orange hands, and a Lorus Mickey Mouse watch that chimed “It’s a Small World.” We felt pride and joy wearing these watches. Fast forward to our late teens, when we started selling new Rolex watches at the family jewelry store, Carlyle & Co. We marveled at the stories clients would tell us about their prized watches, the memories and the journeys in these incredible watches.
Over the years, our passion, love, and fascination with watches has only continued to grow. We obsess over the minute differences in dials, hands, bracelets, and cases. We are enamored with the subtle details that separate one watch from another. The amazing thing about this journey is that there is always something to learn and discover.
With over ten years of experience in the vintage watch business and fifteen in fine watches and jewelry, we are committed to building a long-lasting relationship with our clients. In an age of fast retailing, we believe there is something to be said for the experience and we are committed to providing you with the highest level of service.
We pour our heart and soul into everything we do at Veralet. Paramount to how we operate is to remain authentic. This includes staying true to our core values and beliefs and holding ourselves to the highest standards. We are here for you, to answer any questions you may have, and to offer our expertise and experience in helping you select the perfect watch. Our goal is 100% client satisfaction.
Vintage watches are classic, luxurious, and timeless, but also fun, playful, and truly something you can make your own. They reflect who we are; our style, an embodiment of us. Each watch also has its own history, stories, and journey. It is now your turn to continue the narrative, create your own memories, and write the next chapter.
Welcome to Veralet.
Carl Cohen
Founder, Veralet
