A watch is something very personal. It expresses our style, our taste, a commitment to our self. It is an extension of who we are. We wear watches for a variety of reasons. Utility, function, occasions, necessity, happiness, to make an impression. Above all, we wear watches because we love them; they tell us about who we are.
We are in the vintage business for a variety of reasons. We have ongoing discussions about vintage watches, why we are so passionate about them and believe in them. And why you should too. We discuss various value factors and characteristics that make vintage watches stand out and delve into some very interesting topics. Stay tuned for discussions around dial colors and textures, stone dials, sizing and proportions, straps and bracelets, to name a few.
It would be boring if we all wore the same watch. Don’t get us wrong, there are some incredible watches that look great on just about everyone. The great thing about us and our watches is that they are different, and we are different.
We love vintage watches because every watch is truly unique. No two are exactly alike. Each watch has its own stories, history, and journey to your wrist. Over time, these watches have developed their own unique character and identity, just like us. The dials often found on vintage watches are incredible; stunning colors with amazing textures and materials we can only wish brands would use today. The detail, craftsmanship, and design of vintage watches are classic yet modern and extremely relevant. They have sporty, sleek, and elegant bracelets. There is always something new to learn and discover. Like us, they are ever evolving and changing.
We all have different needs, desires, and wants. This is why a vintage watch is perfect. You can truly redefine your time. We love how easily you can change the look and feel of a vintage watch with the change of a strap. You can transition from casual to sporty or dressy, or have some fun with funky colors in no time. This is supposed to be fun; it is fun.
Stand out, be bold. Express yourself and redefine time.
Carl Cohen
Founder, Veralet
